Magnate Five
The 5-Pillar System for founders scaling from $500K to $5M.
Objective of the Call
We only take on a small number of founders at a time, so this call is simply to determine whether we are a fit to work together.
Our Goal
To find good founders and help them build great businesses. We know this system cannot work for everybody.
If You're a Great Fit
We will walk you through the tiers and get you enrolled and onboarded during the call.
If Not
We will point you in the right direction based on your goals.
Why Tobi Built This
Shopify Revenue Leadership
Tobi Oluwole spent three years at Shopify in revenue leadership, scaling a sales team to over 50 reps and more than $40 million in revenue.
LinkedIn Authority at Scale
He started posting on LinkedIn in May 2020. Today that account has close to 400,000 followers and has generated over 300 million impressions.
Proven Operating System
Magnate Ventures has done over $6 million in revenue since, using the exact five systems in this document. Founders we have worked with have generated over $40 million in revenue across 27 industries.
Who This Is For
Magnate Five is built for one specific founder.
You already have a business doing $500,000 a year or more.
You are past product-market fit. You have paying clients and a real offer.
You are the constraint.
Revenue moves when you move. Your calendar is the ceiling.
You want to reach $5 million without building a big team.
Not a bigger payroll. A better system.
We do not work with pre-revenue founders, MLMs, product businesses, ebooks or fintech apps. This is for service, knowledge and consulting businesses where trust and authority drive revenue.
The Five Things That Break at $500K
Every founder who reaches $500,000 hits the same five walls at roughly the same time.
Underpriced Offer
The offer is underpriced for the work it takes to deliver.
Limited Visibility
Nobody knows who you are outside your existing network.
Calendar Ceiling
You sell one person at a time, so your calendar is the ceiling.
Dependent Lead Flow
Lead flow depends entirely on you posting or referring.
You Are the Delivery
Delivery is you, so every new client makes your life worse.
The 5-Pillar System
We install five systems for founders in 90 days.
Pillar 1: The Offer
We restructure what you sell into one high-ticket offer with enough margin to fund paid traffic.
Pillar 2: Authority
We rebuild your LinkedIn so the right buyers find you, trust you, and reach out before you ever pitch them.
Pillar 3: The Room
We replace one-to-one selling with a webinar that sells fifty people in the time it used to take to sell one.
Pillar 4: The Machine
We turn on paid Meta ads so your lead flow stops depending on how much you post.
Pillar 5: Contained Fulfilment
We contain delivery so the business grows without you hiring a team or giving up your calendar.
Pillar 1: The Offer
Running ads to an underpriced offer is a way to lose money faster and at greater scale. So this comes first.
We restructure your offer into one of three shapes that work at this level, set the price with the reasoning written down so you can defend it on a call, draft a guarantee your delivery data can actually support, and build your proposal template and objection library.
The Two Numbers That Make Everything Work
Minimum entry price: $7,500.
Minimum lifetime value per client: $20,000.
Those two numbers are what make every other pillar work.
Pillar 2: LinkedIn Authority
LinkedIn has 1.2 billion users and roughly 1% of them post. Authority here is what lets you charge $15,000 instead of $5,000 for the same work.
This is the pillar that asks the most of you personally. We give you the batching system that makes it about two hours a week.
Profile Rebuilt
As a conversion asset rather than a resume.
Four Content Pillars
Mapped across the funnel.
Twenty Posts Written
Scheduled before you write a single one yourself.
Comment-to-DM-to-Call
The full process, with the actual scripts.
Pillar 3: One-to-Many
Selling one person at a time caps you at your own calendar. Hiring a sales team to fix that adds payroll and management before you have the volume to support it.
Framework & Full Script
The complete webinar framework and script, with slides built in your brand.
Show-Up Sequence
Registration page, 7 emails and 4 SMS to maximize attendance.
Pitch Stack & Replay
The pitch stack and replay follow-up, fully built out.
Fully Instrumented
Every stage tracked so when it runs in week 6 we can read exactly where it leaks.
Pillar 4: The Machine
X dollars in should equal Y dollars out. This pillar comes fourth on purpose. Spend against a broken offer and an unproven webinar and all you have bought is expensive proof that the offer is broken.
Ad spend is paid from your account and stays your asset. Budget $3,000 to $5,000 a month for the engagement.
Ad Account Structured
Properly configured from the ground up.
Pixel & Conversions API
Verified end to end with a test purchase.
Three Creative Angles
Produced and loaded, ready to run.
Audiences Built
Cold, warm and retargeting audiences structured.
Pillar 5: Contained Fulfilment
The pillar nobody else sells you.
Everything above creates demand. This is what stops the demand from burying you.
If you sell "coaching" or "time with me", you have built a job with better margins. You cannot hire, you cannot guarantee anything, and you can never leave.
Named Mechanism
A delivery container with its own branding and identity.
Fixed Milestone Sequence
Onboarding SOPs and a structured client journey.
Results Tracking Sheet
Structured to become the evidence for your guarantee.
Hire-and-Handoff Docs
By week 12, one delivery task is formally handed to someone who is not you.
The 90 Days at a Glance
The Honest Expectation
What You Have by Day 90
All five systems built, running, and producing numbers you can read.
Revenue usually follows in month four or five. A webinar typically needs three or four live runs to stabilise, and ads need a few weeks of real spend before they tell you the truth.
We would rather say that now than manage your disappointment later.
The Six Numbers We Track
Baselined during your first live run in week 6 and reviewed every week after.
Most founders tell us this is the first time all of these numbers have been in one place.
The Weekly Rhythm
Who You Work With
Tobi Oluwole
Founder and CEO. Strategy, offer, pricing and the 1-on-1 sessions.
Angela Lau
Head of Delivery. Owns your engagement end to end and runs the weekly read on your numbers.
Your Build Team
A media buyer, a copywriter and a funnel builder assigned to your account for the 90 days.
Program Tiers
All three tiers include the full 5-Pillar build, the 90-day program, your private channel, the Math Dashboard, and the guarantee.
Build
The full 90-day install. Weekly call with your engagement lead. Bi-weekly 30-minute sessions with Tobi. Everything you need to run it yourself from day 91.
Install
Everything in Build, plus done-for-you creative production and funnel build. We write it, produce it and ship it. You approve.
Partner
Everything in Install, plus ad account management, partner introductions, and priority access to Tobi throughout.
Investment starts at US$15,000. Payment plans and financing available. We walk through the tier that fits on the call.
What Happens Next
On the call we will go through your numbers, tell you honestly whether the five pillars are what you need, and if they are, get you started.
Come Prepared
Your last 12 months of revenue by month, your current offer and pricing.
The One Question
An honest answer to: What do you spend the most time on that only you can do?
Where It Begins
That answer is usually where the whole engagement begins.